Impactful Research Initiatives

Annette Rodriguez

Nice to see you here! I'm Annette, a mixed-methods UX Researcher based in Seattle.

 

I’m a UX Researcher with over 5 years of experience driving insights in tech, supported by a decade of overall research experience spanning government, healthcare, geriatrics, and neuroscience. My training in behavioral neuroscience provides a scientific foundation for my work, allowing me to approach research with both methodological rigor and a deep understanding of human psychology. I look beyond surface-level behaviors to uncover the cognitive and emotional drivers behind decision-making, helping teams solve complex problems, shape strategy, and create 0-to-1 solutions that resonate with diverse audiences. Explore my portfolio to see how I bridge the gap between human behavior and business impact.

Mixed methods

Foundational research

The purpose of this study was to understand why people who place an order for fiber internet with Ting, don't end up converting as customers.

A Tale of Lost Leads

Accessibility

Mixed methods

Generative research

This study aimed to uncover how low-income Americans currently access and pay for the internet and how internet providers can expand their offerings to serve this typically underserved population.

Bridging the Digital Divide

The purpose of this study was to understand why Ting Mobile's newest unlimited service plan offering was receiving lower than anticipated take rates.

Assessing Ting's Brand Positioning

Quantitative study